To showcase Verizon's technology at Super Bowl LI, we built the first-ever VR football game that let people play head-to-head — offense against defense. You against a friend, standing on the same field.

The game made Verizon's activation one of the biggest hits of the Super Bowl.

No script. Many cameras. And two weeks shooting the true story of how Humana brought healthcare to people who desperately needed it. 

The project and storytelling are ongoing and being documented at closethegap.humana.com.

SAP helps the best businesses run. And, apparently, skate. Here we take a humorous look at the hard work it takes for players to put up the stats that SAP provides access to, while highlighting the NHL/SAP partnership.

SAP is the brains behind NBA stats and analysis, making insights so simple that even a kid can understand. So we enlisted the sons of two NBA superstars to prove it. Chris Paul II and Zion Wade dropped knowledge via social media during the NBA Finals. And the internet noticed:

Creativity Online, USA Today, Uproxx, FOX Sports, The Score, The Post Game, Slam, Fansided, Hot New Hip Hop, The Hoop Doctors.

At the 2017 NBA Draft, more New Yorkers switched to Verizon than in all of 2016. That's because we brought in a leather craftsman to tear open authentic NBA balls, steam them, and handcraft a first-of-its-kind item: limited edition phone cases made out of game balls—for anyone who switched. Having Vince Carter on hand to sign them didn't hurt, either. 

As a health insurer, Humana was vilified thanks to a broken system. We had a suggestion: acknowledge the problem, fess up to being a part of it, and promise to help make it better.

Here is their first-ever brand TV spot, a social experiment, and the print that were step one in the process. 

Some people would quit their job if they had the money. Others, well, they just make their work environment more fun. 

Razor companies just keep adding blades. We thought we’d poke a little fun at the future we saw ahead, on behalf of Philips Coolskin. Because really, eventually those blades are going to be downright dangerous.

A number of spots from my Verizon Wireless days.

Millionaires have problems, just like everyone else. Like where to carry all that money.

Rolling Rock wanted to take the piss out of craft brews (yes, I've worked with Brits) while leaning on their history as the no-nonsense beer with the "33" on the label.

We brought them print, out-of-home, and digital experiences to make their case. We also drank a lot of Rolling Rock. And craft beers (because they're infinitely more delicious).

Remember print? I loved print. Here's a selection of some of my favorite print ads I've created over the years.